Emily Zabaleta

I’m an Art Director and brand builder focused on concept-driven design that resonates across platforms and audiences. My background bridges visual identity systems, creative campaigns, and brand activations—with a deep belief that great design starts with a clear idea and scales through intentional execution.

I thrive at the intersection of structure and storytelling. I care about craft, but I care just as much about what the work says and how it makes people feel. Whether leading creative strategy, guiding agencies, or building visual frameworks from the ground up, I bring clarity, thoughtfulness, and curiosity to every project.

I’m drawn to work that value both bold thinking and smart systems—where creativity is collaborative, purpose-led, and allowed to push boundaries. Right now, I’m especially interested in work that stretches brands into new formats: motion, sonic, experiential, and beyond..