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WORK TYPE
Experiential Design, Trade Show Booths
ROLE
Art Direction, Design
DESCRIPTION
For OXO Tot’s presence at the 2018 Kind + Jugend trade show—a global event for baby and kids’ product innovation—I led the design of a clean, modern booth that balanced playful energy with the simplicity and confidence of the OXO brand.
The concept moved away from the more pattern-heavy look of previous years and focused instead on bold product photography, strong color stories, and intentional space planning. Each area of the booth was dedicated to a different product category—feeding, drinking, bath, cleaning—with visual cues to guide visitors through the experience.
At the center of the space was a hero wall that showcased the newly launched Stick & Stay dishware line. To highlight its unique suction-based, tantrum-proof design, we added an interactive demo station where buyers and visitors could test the product in real time.
The booth helped reframe how OXO Tot shows up in a crowded space: confident, design-forward, and focused on product-first storytelling.