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Art Direction, Experiential Design, Trade Show Booths
Kind and Jugend’s annual trade show exhibits the best products and trends for baby and kid products around the world. For their annual 2018 exhibition, OXO wanted to bring a clean and modern face to their OXO TOT baby line that would be fun and interactive for buyers and customers alike.
I wanted the booth design to balance fun and sleek, pulling back from loud patterns and illustrations used in the past and bringing the focus back the great products and photography. Each section of the booth highlighted a different set of products such as feeding, drinking, cleaning, bath, and more. The main back wall was the centerpiece, with large images at the top pulling in a larger color story for the products displayed below. We particularly wanted to highlight the launch of the “TOT Stick and Stay” dish-ware line, a set of plates and bowls with a unique tantrum proof table suction design. The centerpiece of back wall display had an interactive element with small tables that allowed visitors to test the stick and stay pieces.