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Art Direction, Package Design
OXO BREW is the brand’s new line of premium coffee and tea products. The innovative Twisting Tea Ball was the brand’s first exercise bringing this new identity from the larger format package design to a traditional card format. This design was heavily focused on photography. I wanted to draw the romance to the everyday tea ritual, emphasizing large brew clouds and a clean steamed cup. The back maintained the clean design, clearly calling out the use case of the product. The card configuration is highly interactive and allows potential consumers to twist and try before they buy.