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WORK TYPE
Brand activations, industry events
ROLE
Art Direction, Graphic Design
DESCRIPTION
As Art Director for Audible’s presence at the 2024 London Book Fair, I led the creative direction for a fully branded experience that spanned booth design, large-scale signage, and a high-visibility stair takeover.
Our approach balanced content-forward storytelling with strong brand expression. Inside the booth, we highlighted Audible titles through thoughtful layout and messaging, while the surrounding signage leaned into core brand graphics—designed to stand out across the fair’s high-traffic spaces.
This activation was part of a larger effort to show how our refreshed brand identity could flex across formats and markets, while remaining cohesive, recognizable, and built to scale.