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WORK TYPE
Event Branding
ROLE
Art Direction, Graphic Design
DESCRIPTION
I designed the entry experience and event signage for Audible’s activation at New York Comic Con 2024—creating a high-impact brand moment in one of the most visually saturated environments of the year.
Across four days, more than 200,000 attendees passed through the Javits Center. The goal was to make Audible feel instantly recognizable and easy to connect with, even in a space filled with competing visuals. Using core brand elements, I created bold overhead signage and custom door decals that highlighted key titles and included QR codes for direct listening access.
As a longtime Comic Con fan, seeing this work front and center was incredibly rewarding. The design was intentionally simple—built to stand out, scale cleanly, and hold its own in a fast-moving, high-energy setting. It became a clear example of how our brand system could flex effectively in real-world moments.