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WORK TYPE
Brand event
ROLE
Art Direction, Graphic Design
DESCRIPTION
To support the launch of Audible’s dedicated service in Brazil, I partnered with both our global and São Paulo-based creative teams to design the brand experience for an on-the-ground launch event. It was one of the first international activations to use our refreshed brand system—and a chance to see how it could flex in a new, dynamic market.
I led the design of all event visuals, including signage, backdrops, and presentation templates for speakers and panels. I worked with our on-site production partners to make sure everything came together seamlessly and stayed true to the brand across formats and touchpoints.
The goal was to apply our system in a way that felt intentional and locally resonant—while supporting the energy of a live event. It was a milestone moment for Audible, introducing a Portuguese catalog of over 4,000 titles and kicking off partnerships with some of Brazil’s most respected authors, publishers, and narrators.
Getting to work closely with the Brazil team was a highlight—bringing fresh perspective to the system and shaping how it showed up in a new context.